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AEG domestic appliances were always one step ahead of their time in the creative stakes - and they embodied the German design culture at a time when terms such as "Corporate Identity" were used a long time before they were defined. Shortly after the turn of the century, AEG became the first company to appoint an industrial designer in the form of artist and architect, Peter Behrens. Behrens was to lastingly shape the entire appearance of AEG. To this day, the well-known and popular AEG brand has stood for timeless, functional, user-friendly design, which continues to receive design accolades - such as the reddot and F-Design-Award. Since 1994, the AEG brand name on domestic appliances has belonged to Electrolux, the world's largest manufacturer of domestic appliances.